I manage SEO and PPC strategies for diverse client accounts, creating effective SEO plans and managing Paid Search campaigns. My role involves conducting in-depth market and keyword research, providing on-page recommendation, creating SEO content strategy, and perform technical SEO audits. Working with both SEO and PPC has given me a holistic understanding of search marketing and the value of integrated strategies and efficient budget allocation to maximise overall search performance.

Notable achievements include winning the European Search Awards 2023 for Best Use of Search – Finance (SEO) and being a finalist in the DMA Digital Media Awards 2023 for Best Search Campaign.

Some clients include: AIG, Boots, Certa, DAIKIN, University of Limerick.

• Performing keyword research on a regular basis.
• Writing Page Titles & Meta Descriptions for new pages and optimise old ones.
• Managing SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Semrush, Screaming Frog, WordPress and others.
• Conducting regular technical SEO audits in order to fix technical issues.
• Analyse Google Analytics metrics to identify areas for improvement on landing pages.
• Working closely with team on website go lives.
• Using SEO tools to identify opportunities for growth.
• Keeping up to date with the most recent developments in Search Engine Marketing.
• Analysing, developing and implementing on-site and off-site SEO strategies.
• Monitoring of online campaigns, including identification and development of a keyword strategy.

Agency for the hotel industry.

 I built and restructured various reports in the Procurement department, helping buyers to manage their demand more efficiently in a daily basis.
– Created user-friendly dashboards with daily and monthly KPIs to monitor and report the department results.
– Built user instruction manuals explaining how to update all the reports of the area that I was responsible for.
– Maintained the procurement reports with KPI’s to monitor the performance of the buyers such as: SLA (service-level agreement), orders requests, spending by portfolios, savings, etc.
– Responsible for monthly closing report of raw materials purchases, using SAP, Access and Excel, in order to report to Mexico branch.
– Provided the team with reports and presentations with market information and trends.
– As the person responsible for the registration of materials, I restructured the process of requesting new materials registration in the system SAP, creating and training groups by plant/area to act as focal points responsible for all the requests, in order to reduce the multiplicity of registers, to improve quality of data and streamline the whole workflow between areas.

– Acted in the Strategic Planning department in the credit card division (Credicard).
– Responsible for the monthly update of Business Plan with information extracted from SAS – Statistical – Analysis System.
– Analyzed the variations of planned versus realized (transactions, activations, cancellations).
– Generated and monitored reports to identify issues, trends and opportunities, through the use of SAS, Excel and Access.
– Extracted and analyzed data to support business initiatives (e.g. profitability, performance and variance analysis).
– Updated presentation of market trends.
– Created presentations and data visualizations to decision makers.